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Why making money off of an indie game is so damn hard

Kasey Fu
Bootcamp
Published in
5 min readJul 19, 2023

70% of commercial indie games are considered failures — they don’t generate enough revenue.

https://wallpapercave.com/game-development-wallpapers

On top of that, based on the same source, only 30% of all games are considered financially successful — but of that slice, only 7% of those games will generate enough revenue to fund a second project.

Another source by Andrew Johnston — a fellow writer for SUPERJUMP — dug out some interesting data: while the total indie game market surpasses 1 billion US dollars, the entire gaming market as a whole sits at 137.9 billion as of 2018. That means indie games, despite comprising the majority of games out there, feasted on less than 1% of the total revenue share.

First of all, it’s no surprise that indie games are largely developed on the merit of passion and love for gaming. Otherwise, the financial opportunities — or lack thereof — are seldom enough to incentivize developers to invest their energy into games.

So why is making money so damn hard, and what makes indie teams motivated despite the challenging road?

Money is hard to come by, because…

A competitive AAA market

With Microsoft’s $69 billion dollar deal of acquiring Activision Blizzard on the horizon, many weren’t…

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Bootcamp
Bootcamp

Published in Bootcamp

From idea to product, one lesson at a time. To submit your story: https://tinyurl.com/bootspub1

Kasey Fu
Kasey Fu

Written by Kasey Fu

Product @ Planview AI, Ex-Microsoft. Fiction Author and Producer. Co-founder of the PM Hive Community. Follow me for PM, tech, productivity, and life advice!

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