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Why Guest Checkout is Essential for E-commerce Success: Understanding the Benefits and Best Practices
Learn how a prominent guest checkout option can increase conversions, improve customer satisfaction, and streamline the checkout process on your online store
In today’s fast-paced world, convenience is vital. Consumers want to be able to purchase products quickly and easily, without having to spend extra time creating an account. This is where guest checkout comes in. By offering a guest checkout option on your e-commerce website, you can provide customers with the convenience they desire and increase the chances of them making a purchase.
One of the main benefits of guest checkout is that it can lead to increased conversions. According to a study by Baymard Institute, up to 35% of online shoppers will abandon their cart if they are required to create an account before making a purchase. By offering a guest checkout option, you can reduce the number of abandoned carts and increase the chances of a sale. Additionally, by allowing customers to purchase as a guest, you may attract new customers who are hesitant to create an account on your website. These customers may then return to your website and create an account, potentially leading to repeat business.
