Why feature-oriented CPOs fall behind — and what to do about it

As a Chief Product Officer (CPO), you are responsible for creating value by changing user behavior and maximizing returns from your product portfolio. However, in most companies, CPOs are primarily held accountable for a project plan that is full of features they have committed to deliver. This style of leadership prevents innovation, reduces ROI, and allows competitors to gain an advantage.

In this blog post, we will discuss what it means to be a CPO, what your responsibilities are, and why empowering your team is crucial for success.

TLDR:

• CPOs should focus on creating value by changing user behavior and maximizing returns from their product portfolio.
• CPOs must empower their team by giving them autonomy, allowing them to make decisions, and fostering a sense of ownership over their work.
• Toxic leadership can cause demotivated teams, wasted investment, and dissatisfied customers.
• Outcome leaders focus on the value created rather than the volume of features released.
• Communicating a vision and strategy is crucial for success and requires constant communication, presentation, and revision.

Responsibilities of a CPO