Why companies use red color?
With real Examples
if you go in the streets and ask the following question:
“What’s your favorite color?” to random individuals, they will probably tell you that their favorite color is perhaps blue, black, or red.
Years of research has given marketers, advertisers, and industry leaders the evidence necessary to use colors in strategic way.
Red signifies the below:
Passion, Danger, Love & Fire, Heat & Energy, Confidence, Authority, Excitement, Strength etc..
Art & Media
Since red symbolize excitement. It also commands our attention.
What couldn’t be more excitement than watching a great firm, reading an interesting magazine article, or watching captivating breaking news?
The entertainment industry, as well as the media industry, understand the power of red.
My giants of these industries such as Netflix, Time Magazine, and CNN use red to grab the attention of audiences.
Food and Beverage
Have you noticed the contrast use of red in many restaurants? Have you noticed the constant use of red in many of the most popular beverages? The reason is very simple.
Red is a stimulant. Red is such an impactful color, that it not attracts consumers to purchase goods and services, red can actually stimulate hunger.
Some companies within this industry that use red include Coca-Cola, McDonald’s, and Pizza hut.
Retail and Consumer Goods
We tend to purchase items such as clothing, food, furniture, hair products, medicine and just about everything else.
There is something about shopping that makes us feel so good.
Red symbolizes Excitement.
Some of the retail and consumer good companies that use this color include.. H&M, Nike, and Ferrari.
Tech
As we have mentioned before. red can capture the attention of audiences in ways that other colors cannot.
Tech companies likely use YouTube, Oracle, and Adobe use red to garner such attention from their audiences.
if you lead a tech company, you know that must you stand out amongst the competition.
Tech is a competitive industry.
Sports
Whether individuals are participating or are simply spectators, sports can create a magnitude of emotions. They include, excitement, joy, and in some cases anger.
Red symbolizes all of these emotions. Depending of the intensity of red , this color can also symbolize feelings of aggression.
There are many professional sports teams that use red to symbolize a team’s strength and vigor such as the Houston Rockets, St. Louis Cardinals, and the San Francisco 49ers.
Travel
When was the last time you’ve traveled? How does traveling make you feel? Red is known for symbolizing excitement and comfort.
Traveling can certainly help individuals experience these powerful emotions.
Many of the most prominent advertising organizations have used red to simulate the emotions of Comfort And Exhilaration within individuals help to inspire an action.
