Member-only story
Why companies don’t care about your UX design process!
This is based on my personal experience.
I’ve been a designer for 14 years now and with confidence I can say that majority of the time I wasn’t allowed to apply the design process.
UX UI bootcamps and universities/colleges teach you how to create a design process and its importance of it. Unfortunately, most companies believe it’s a waste of time and money.
Being a designer for such a long period of time I can say that I’ve applied it once and that was while working at a startup. Sure I had to fight for it but it was because of my ex-boss (Director of Product) who was one of the UX lead at Shopify. That means! He believed in the process as much as I do and because he’s a “director”, upper management will fucking believe him over a Senior Product Designer with 14 years of experience. That’s why it's hard! It’s really hard if you don’t have a boss who was/is a designer.
What companies care about is the end product. On top of that, if you’re the only designer, my friend-good luck! You won’t have time to do a sitemap, card sorting or user breakdown. It’ll mainly be the discovery stage, competitive research, interface design, and prototype. Don’t even bother with quantitative/qualitative analysis. Just hope that your design will increase the products’ revenue.
