What makes a product a Great Product?

For sure you have heard about a great Product manager enables great products which makes a user addictive and takes place in daily routine in order to make an action or work easy.

To build a habit-forming product that gets admired and forms a habit in the user’s life to solve a problem and fulfill a desire. Here I stated the word Fulfill desire. Yes, you heard it right. Not every product or feature of a product targets our problem to solve their target users desire over the problem.

A desire is a key to any intended action by users. It might be because of laziness. Human behavioral science says desire is always over the problem as per studies on consumer behaviors and the understanding of users' minds enables a PM to build a great product.

Products can serve more than just a functional purpose; people develop emotional, psychological, and cultural attachments to the products that they purchase. Successful products are not just useful and usable they are also desirable (Cagan & Vogel). Desire is an emotion, which means that the emotions that the product inflicts will be a major factor for the success of the product. Because emotions are ongoing, when products support and substantiate customer’s emotions, those products are held in the highest regard

Today I’m going to talk about how a great product makes user using it again and again and the psychology behind building/designing a Great product which intrinsic you to hold the product and keep loyal whivh lead CLT

What makes a great 𝙥𝙧𝙤𝙙𝙪𝙘𝙩 so addictive and keeps 𝙐𝙨𝙚𝙧𝙨 loyal. an essence you should know.

❝ 𝙐𝙨𝙚𝙧𝙨 𝘢𝘳𝘦 𝘴𝘵𝘶𝘤𝘬 𝘵𝘰 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵, 𝘸𝘩𝘪𝘤𝘩 𝘪𝘴 𝘥𝘳𝘪𝘷𝘦𝘯 𝘣𝘺 𝘢 𝘶𝘴𝘦𝘳’𝘴 𝘢𝘯𝘵𝘪𝘤𝘪𝘱𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘧𝘶𝘵𝘶𝘳𝘦 𝘳𝘦𝘸𝘢𝘳𝘥𝘴. 𝘛𝘩𝘦𝘳𝘦𝘧𝘰𝘳𝘦, 𝘵𝘩𝘪𝘴 𝘴𝘵𝘦𝘱 𝘪𝘯𝘷𝘰𝘭𝘷𝘦𝘴 𝘱𝘳𝘰𝘮𝘱𝘵𝘪𝘯𝘨 𝘶𝘴𝘦𝘳𝘴 𝘵𝘰 𝘱𝘶𝘵 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘰𝘧 𝘷𝘢𝘭𝘶𝘦 𝘪𝘯𝘵𝘰 𝘵𝘩𝘦 𝘴𝘺𝘴𝘵𝘦𝘮 ❞

Here are 𝙛𝙞𝙫𝙚 ways a user can store value within a product or service which resukting in make them retent over platform/service/product.

● 𝘾𝙤𝙣𝙩𝙚𝙣𝙩- A growing collection of information, interactions, memories, and experiences can make a service more valuable over time.

● 𝑫𝒂𝒕𝒂- Adding personal data into the system, either passively or actively, can make users feel more committed to a product or service over time.

● 𝙁𝙤𝙡𝙡𝙤𝙬𝙚𝙧𝙨- Taking time to follow the right people, and build a following for oneself, can improve service and make it costly to leave.

● 𝙍𝙚𝙥𝙪𝙩𝙖𝙩𝙞𝙤𝙣- Time invested in building a personal reputation as a buyer, seller, or member of a community can make users more likely to stick with a service.

● 𝙎𝙠𝙞𝙡𝙡- Once users have invested time and effort to learn how to use a product or service, they are less likely to switch to a competing product.

For example:- LinkedIn is one of the great examples. designed very well on these parameters which come out true on user psychology.

𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗶𝗻𝗴 𝗳𝗮𝗰𝘁 :- have you ever seen a post with external links having low reach on LinkedIn? That is all about the closed-loop strategy. They don’t want users to redirect to external links. The intent is to spend more and more ties on the platform itself.

Note that the investment requires careful planning. Designers must consider whether users have the motivation and ability to make the intended action. It’s best to stage the investments you want users to make into small chunks of work. Start with straightforward tasks and build up from there.

If the initial investment has been done properly, such investments will increase the likelihood of users passing through the Hook Model again and again.

That’s all about how a great product keeps a user stuck using these simple behavioral strategies at the end

“Only one will claim great product tag who understood users better”

What do you think ❓

would love to hear your thoughts and put an example of a product you admire and got hooked.

Thanks for reading :)

Follow for more, In next post i will talk about desire-oriented products.