What is ux design and why is it so important?

What is UX Design

UX Design is the process of designing products and making them:

• Enjoyable
• Usable
• Useful
• Equitable to interact with

UX is focused just on the user and nothing else. It hopes to increase conversion, clicks and overall enjoyability with the characteristics described above! Here is a list of ways to have better UX.

You can check out my article on each of these attributes here.

An example of a product you are designing could be a site. Let’s say you are building an E-commerce site:

• Enjoyable could be nice UI and a little popup when you buy something
• Usable could be it has some filters to find the right product
• Useful could be a clear layout and goal in mind like buying the product
• Equitable could be a language change setting and text to speech

Making your product like this will definitely encourage them to buy more, come back and have a special bond between the product and the user!

If you want a more intensive guide on what UX really is you can check out this article from User Testing!

Why is UX so Important?

Now we describe what makes UX so important in the real world! So here is some of the things the characteristics of UX can do:

• Increase Conversion
• Increase Traffic
• Make visitors come back
• Even a higher placement on Google

Basically UX is just to fulfill these user’s needs! Users will just keep on coming back because it is so useful and easy to use and they have a special connection to your product!

Bringing positive experiences to your site can also increase referral rates! If you have a dog you will understand, you just want to talk about your adorable dog! That could be like the site with UX!

Conclusion

I hope this short article helped you to comprehend what UX is and all the benefits it brings! Hopefully you can add some of these principles to your site!

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