UX word of the day: visual momentum

Visual Momentum| noun| Vis-u-al • Mo-men-tum

Bootcamp
Published in
Jun 29, 2021

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  1. : the amount of cognitive effort required to integrate information across multiple views and displays. The greater the visual momentum, the lower the effort required.
  2. : in cinematography, it refers to a smooth transition from one cut to the next so that it doesn’t seem abrupt to the viewer or cause…

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Sr. UX Researcher at BlinkUX | Research | Design | Psychology | Making UX accessible one article at a time