UX word of the day: visual momentum
Visual Momentum| noun| Vis-u-al • Mo-men-tum
Published in
Jun 29, 2021
- : the amount of cognitive effort required to integrate information across multiple views and displays. The greater the visual momentum, the lower the effort required.
- : in cinematography, it refers to a smooth transition from one cut to the next so that it doesn’t seem abrupt to the viewer or cause…