UX research template for Figma
What is UX research?
User Experience research is the study of users' wants and needs, as well as applying those insights to end users in order to enhance the design of a product, service, software, or application.
Here is a breakdown of the most common stages of UX research:
Creating a timeline
This stage is important, especially when you are working for a company and you are required to have a specific timetable in your hand before starting the project to present to your superior or stakeholders.
User Interview
Assuming that you picked the right group of people as a sample of your target audience, the next stage is to start interviewing people. The main purpose of this stage is to gain insights into users’ needs, behaviors, and attitudes toward a product or service. Here you should have prepared all the questions in advance.
Empathy map
At this stage, you organize the data you collected during your interviews. The template below is one of the ways to organize that information simply and easily. The purpose of this stage is to understand and empathize with users by organizing their thoughts and observations around the user’s experience.
Identifying user pain points
Understanding of user's pain points will result in identifying the type of pain points.
In this part of the research, you should be identifying and understand the challenges and frustrations that users face while interacting with a product or service.
Personas
By creating personas, you can module your observations from your research and communicate those messages you collected easier by showcasing a persona.
Remember, when you are showcasing your personas, talk about them as if they are alive, and speak like they are one of your friends.
User journey map
A user journey map (also known as a customer journey map) is a diagram that indicates the user flow when using your product, service, or software. From initial contact, continuing through the process into long-term loyalty.
Problem statement
A problem statement is an explanation of a problem that indicates what needs to be done or changed. The problem statement must be short and direct in order to be understood easily by all team members, and stakeholders. A good problem statement creates awareness and at the same time leaves room for creative thinking.
Competitive analysis
At this stage, you should make a list of the best competitors and find out their traits and tactics. By creating a competitive analysis, you and your team can make informed design decisions and identify opportunities for differentiation and improvement.
Affinity diagram
By this stage, you have gathered so much information about your users, your product, your competitors and so many other things based on the size of your research and project. The affinity diagram process is a great way to simplify and categorize the insights you gathered during research, as well as when you want to organize ideas generated during ideation sessions.
Insight
Insights are repetitive patterns in the observations you made during your research. This is the final stage of your research, writing an insight that can explain your observations. Your insights must give an understanding of a specific cause and effect of a problem users are experiencing when using your product.
Congratulation, you successfully finished this step “UX research”. Now with all the information that you have gathered during this step, you are ready to move to the next phase of the design process. Define and Ideation.
