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Case study: UX research on Airbnb hosting

Swetha Krishnaswamy
Bootcamp
Published in
6 min readMay 3, 2021

Design Process

Image showing double diamond design process model
Source: https://www.designcouncil.org.uk/news-opinion/design-process-what-double-diamond

Problem

How do the hosts find the hosting experience on Airbnb, addressing the sudden surge in demand for homestays and getaways?

Discover

Define

How to enhance the overall experience of hosting on Airbnb such that it is a win-win for hosts and guests?

Empathy mapping for a new host getting onboarded on Airbnb app
Process of what a host typically goes through in order to onboard their space on Airbnb
What a host typically goes through in order to onboard their space on Airbnb

Pain points hosting on Airbnb

List of pain points while onboarding on Airbnb
List of pain points while onboarding on Airbnb
App flow to pick a house type — shows options in drop down menu
App flow to pick a house type
App flow to review descriptions on different house types
App flow to review descriptions
UI glitch from using Next CTA button
UI glitch from using Next CTA button
Rough iteration sketch on paper — showing an overlay screen on clicking a tooltip to view details on categories
Rough iteration sketch on paper
redesign text
Redesign of screens for picking house types
Old screen to choose base price
Notes showing brainstorming ideas for problems
Rough iteration sketch on paper — screen 1 for regular pricing, screen 2 for dynamic pricing
Rough iteration sketch on paper
redesign text
Redesigned screens (From left to right): Screen 1 when dynamic pricing is turned off, Screen 2 when dynamic pricing is turned on

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Bootcamp
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Published in Bootcamp

From idea to product, one lesson at a time. To submit your story: https://tinyurl.com/bootspub1

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