User Research Methods for UX: Part 2

Methods for UX design will wow you

Part 1: User Research Methods for UX

Overview:

• Global and Cross-Cultural factors
• Power Distance(PDI), Individualism versus Collectivism, Uncertainty Avoidance (UAI), Long-Term versus Short-Term Orientation (LTO)
• Other research Techniques
• Reporting on user research

Global and Cross-Cultural Research Techniques

Cross-cultural research techniques have been gaining prominence. Offering a product translated into 10 to 20 different languages is no longer sufficient. Users also want a product that acknowledges their unique cultural characteristics and business practices.

Power Distance (PDI)

According to Geert Hofstede, Power Distance Index (PDI) measures the extent to which the less powerful members of organizations and institutions (like the family) accept and expect that power is distributed unequally. It suggests the degree of society’s level of inequality endorsed by the followers as much as by the leaders.

• People who come from societies with a small power distance do not prefer to be controlled. Communication with this group can be kept informal, direct, and participative way to gain their trust and engage them. Meet your website visitors at eye level, respect them, and take an interest in their needs.
• People from societies with a big power distance are used to authority and solid structures. People consider you an expert and trust you as an authority figure. Ensure you provide facts and clear statements upfront and don’t load your visitors with a lot of responsibility. People who visit your website from this group are slightly less critical and less driven to search for detailed information to make up their minds.

Individualism versus Collectivism

Individualism versus Collectivism(Like Marvel and DC Universe)

• People from societies with a high score on individualism are those who take the initiative to act on their needs and…