Top 70 UX Research Questions to Understand Your Users Better
Asking the right questions during UX research unlocks lots of insights, helping you craft a more engaging and user-friendly experience.
Let’s dive deep into the world of UX research with over 70 carefully curated questions designed to uncover everything from user behaviour to their pain points and satisfaction levels.
Whether you’re a seasoned UX researcher or just starting, these questions will serve as your trusty guide to understanding your users on a deeper level.
1. User Behavior Questions
- How often do you visit our website/app?
- What actions do you typically take on our homepage?
- What do you hope to achieve when you visit our site?
- How do you usually navigate through our website/app?
- What led you to choose our product/service over others?
- Can you describe your first interaction with our product/service?
- How do you find the information you need on our site?
- What devices do you use to access our website/app?
- How do you prefer to consume content on our site (e.g., video, text, images)?
- How do you feel after completing a task on our site?
2. Usability Questions
- What part of the site/app did you find easiest to use?
- Did you encounter any issues while using our product/service? If so, what were they?
- How intuitive do you find the navigation on our site/app?
- Are there any parts of our product/service that you find redundant or unnecessary?
- How quickly can you complete a task on our site/app?
- Did you need any assistance while using our product/service?
- How would you describe the loading speed of our pages?
- Were there any features you found difficult to locate?
- How would you improve the usability of our product/service?
- How many steps did it take to complete your desired task?
3. User Needs and Goals Questions
- What are the main problems you are trying to solve with our product/service?
- What are your top three priorities when using a product like ours?
- How does our product/service fit into your daily routine?
- What specific goals do you want to achieve using our product/service?
- What additional features would help you achieve your goals more effectively?
- How do you measure success when using our product/service?
- What would make you stop using our product/service?
- How do your needs change over time in relation to our product/service?
- What are your long-term goals with our product/service?
- How does our product/service help you accomplish your personal or professional objectives?
4. Satisfaction and Experience Questions
- How would you rate your overall satisfaction with our product/service?
- What aspects of our product/service do you enjoy the most?
- Have you experienced any frustrations while using our product/service? If so, what were they?
- How likely are you to recommend our product/service to others?
- What specific improvements would increase your satisfaction with our product/service?
- Can you describe a recent positive experience you had with our product/service?
- How does our product/service compare to your expectations?
- What emotions do you feel when using our product/service?
- How well does our product/service meet your needs?
- How frequently do you encounter bugs or errors in our product/service?
5. Demographic Questions
- What is your age?
- What is your gender?
- What is your highest level of education?
- What is your occupation or field of work?
- Where do you currently reside (city, country)?
- What is your household income range?
- What is your marital status?
- Do you have any children? If so, how many and what ages?
- What languages do you speak fluently?
- What are your hobbies or interests outside of using our product/service?
6. Feature-Specific Questions
- Which new feature did you find most useful?
- Are there any features you haven’t used? Why?
- How would you improve the design of [specific feature]?
- What features do you find missing in our product/service?
- How often do you use [specific feature]?
- How easy is it to access and use [specific feature]?
- Which feature do you think should be prioritised for future updates?
- What features do you think are unnecessary?
- How do you feel about the customisation options of [specific feature]?
- How does [specific feature] compare to similar features in other products you’ve used?
7. Pain Points and Challenges Questions
- What is the biggest challenge you face when using our product/service?
- Can you describe a situation where you were unable to complete a task on our site/app?
- What are the most frustrating aspects of our product/service?
- Have you ever considered switching to a competitor due to these challenges? Why?
- What improvements would significantly reduce your frustration?
- How do these challenges affect your overall experience with our product/service?
- Are there any recurring issues you face with our product/service?
- How often do you encounter problems while using our product/service?
- What steps do you take to work around these challenges?
- What resources do you use when you face issues with our product/service?
Conclusion
With these 70 questions in your toolkit, you’re well-equipped to understand the user experience and make informed decisions that enhance usability and satisfaction.
So, start using these questions in your UX research process, and watch your product evolve into something your users will love.
Happy researching!
