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Top-3 UX Research Trends in 2023: What UX Designers and Product Managers Can’t Ignore
Discover the three pivotal UX research trends shaping the UX industry in 2023 and learn how to stay ahead of the curve.
Short summary: The article explores the top three UX research trends in 2023 that are crucial for UX designers and product managers to understand. These trends include the adoption of a continuous research mindset, the democratization of research across various departments, and the challenges faced in conducting frequent research. The article emphasizes the importance of staying updated with these trends for innovation in the UX industry and offers actionable insights for the future, such as investing in UX research tools and focusing on user-centric design.
Introduction
User insights and user experience are the lifeblood of innovation in product development. As UX researchers and UX professionals, we’re always on the hunt for best practices that allow us to understand real users better. According to a recent survey by Maze involving over 600 professionals in the field, UX research is increasingly becoming a cornerstone in product development. However, the road to effective user research is not without its bumps. In this article, we’ll delve into the three key UX research trends that are shaping the research industry and how you can adapt to them.
The Three Key Trends
1. Continuous Research Mindset
Key Takeaway: Adopting a continuous research mindset is becoming one of the latest UX trends in research.
“Product organizations need to truly understand their customers to be competitive. With continuous research, they can constantly course-correct to work on the right…
