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TikTok: a masterclass in addictive UX design
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TikTok has taken the world by storm with over a billion active users globally. The app is known for its addictive design that makes it hard to put down. But what exactly makes TikTok so addictive? In this article, we will explore the role of UX in TikTok’s addictive design.
The algorithm that learns your preferences
TikTok’s algorithm is at the heart of its addictive design. The app’s algorithm learns your preferences and shows you more of what you like. As you engage with the content, the algorithm picks up on what type of content you enjoy watching and shows you more of it. This personalisation keeps users engaged and coming back for more.
Short attention span friendly videos
TikTok’s UX design caters to our notoriously short attention spans. The app’s videos are short, lasting no more than 60 seconds. This bite sized content makes it easy to watch and keeps us engaged. The app’s interface is so user friendly, making it easy to move on to the next video with a simple swipe.
The infinite scroll that never ends
TikTok’s infinite scroll is the epitome of addictive design and the never-ending feed of content makes it easy to lose track of time. The app’s UX is designed…