The World’s Best Logo
And how to make another one (or another world's best thing)

If you search for the words ‘world’s best logos’, you’ll find something. In fact, you’ll find a number of things. Lists according to opinions, popularity, the balance sheet, marketing budget, a random pick, age, or something that works for those making the list.
Of course, there are better logos, they get created every day.
Similar to podcasts, music, books, and even a pair of suits.
You can try to create the world's best logo (or something) but perhaps consider something else. Something more meaningful.
What is this going to be used for?
Will it work?
Why will it work?
That’s how the magic starts.
And maybe you’ll get on a list. Either way, you’ll be doing a great job.