The secret of a successful design is color theory. Color theory orange color tips.
Emotion #1. Good health and appetite, fruity color
Orange derives its name from a fruit of the same name. So, the companies which make fruity and juicy products use orange color. Tropicana and Fanta are popular brands that use orange colors.
Emotion #2. Safety and alert
Orange is red plus yellow. Redder orange can attract attention. It is a signal of danger. Safety suits and orange cones are safety equipment. When people work at great heights, orange stands out against their sky blue background,
Emotion #3. Energetic and lively
Nickelodeon uses an orange logo because it represents a lively and playful mood. But, there are also other lively colors than why orange? Because orange represents energy too.
Orange is the complementary color of blue. Blue is a universal color and represents peace. Orange represents just the opposite.
Emotion #4. Adventure
Sports, hiking, skateboarding, and travel agencies can use orange color.
Warm color
Some colors like red or green can have warm or cool undertones. But, orange is always warm. Warm colors seem to appear closer to the viewers. As blue is complementary to orange, you can use orange and green with blue undertones. The blue color recedes away from the viewer.
Together, orange and cool green will create an illusion of depth.
Types of orange
If you want to use orange for your brand but not pure orange then here are some types of orange. All of them will represent the core meanings that orange does but will have some extra meanings.
#1. Terracotta
The dark red and black in orange represents mystery and authority.
#2. Persimmon
Persimmons represent good luck in many cultures. But, the color is close to pure orange.
#3. Pumpkin
Pumpkin symbolizes growth and prosperity. The color is closer to yellow than the above two colors.
#4. Mango
Mango represents love, prosperity, and immortality. The color is close to yellow.
#5. Salmon
It is a color of hope and happiness. The pink bias means it is a color of youth. The pink color accentuates the playful nature of the orange.
#6. Melon
It is light orange. But, the light value enhances the vitality of orange.
Use orange color as the brand logo or not, you can use it to announce discounts or carnivals. You could use it in CTAs and website backgrounds that deal with youthful topics. You could also use it as the packaging material of toys or ebooks for kids.
Take care of these points while using orange.
A lot of people do not like the orange color. Too much orange represents aggression. So, many brands do not use pure orange. They use orange with a yellow bias. Or, they add a lower value of orange (orange plus a lot of white). To mute the vibrant nature of orange, add light or dark grey into it.
Pure orange represents a bad taste.
Color theory is a vast topic so I break it down into chunks. I explain a specific concept in a blog then share some ready-to-use formulae. If you loved to read color theory orange color tips, follow me on Medium. If you want all my colour theory blogs then click here.
Email me at subarnacreative@gmail.com.
