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The Metaverse of Madness
Every other day, we hear of another brand looking to enter the Metaverse, from Nike, to Walmart, Gucci and even financial services like JP Morgan, Standard Chartered and HSBC. Land in the Metaverse is selling like hotcakes and different metaverses are launching almost everyday with each one having its own selling point. (Dr. Strange will be driven crazy by this Metaverse of madness!)
Metaverse seems like a complex, mind blowing concept, but stepping into it is pretty simple.
Let’s take Roblox, which I used to visit Nikeland, as an example.
- Join from any smartphone or laptop (I wanted to say PC but then you’ll think I’m old :P) — you’re not limited to having a VR set to access the metaverse.
- Download Roblox.
- Sign-up for an account.
- Create your avatar.
- Decide which world you want to explore…and you’re all set!
As a user, you can:
😎 Style your avatar with Nike gear
💥 Unlock sports superpowers
🔨 Create your own mini-games to play in your yard
🧢 Collect 2 free launch items immediately, with more coming soon!
ALERT: These worlds are still new and being developed in tandem with the latest technology and chips needed to power unique experiences… so it’s not at the stage where it can be compared to “Ready Player One” type of graphics, gameplay or experience. Graphics are still below average and the gameplay a bit laggy at times. These experience lags are accepted by early adopters that want to discover the space and help co-create new worlds. So don’t worry if you haven’t been to the Metaverse yet, there isn’t any FOMO moment so far.
Now, let’s talk about the different players in the Metaverse.
A. The Sandbox
The Sandbox is a big favourite for the different corporate investors looking to make an entrance in the Metaverse. It has ~166K plots of land that are grouped into estates (owned by 1 person) or districts (owned by 2 or more people)…
