The importance of making the purpose of your service clear
How to ensure users understand what your service does and how it works
TL;DR
The purpose of a service is to solve a problem for users. When the purpose of a service is clear, users are more likely to use it successfully.
You can communicate the purpose of your service through the name, description, and interface of your service.
- The name of your service should clearly describe what it does.
- The description of your service should also clearly explain what the service does and how it works.
- The interface of your service should also make the purpose of the service clear.
Examples of companies that make the purpose of their service clear include Uber, Amazon, and Netflix.
- Uber’s purpose is to “connect people with their everyday needs.”
- Amazon’s purpose is to “be Earth’s most customer-centric company.”
- Netflix’s purpose is to “entertain the world.”
These companies all make the purpose of their service clear through their name, description, and interface.
Introduction
In today’s digital world, there are more services than ever before. With so many options to choose from, it can be difficult for users to decide which services are right for them. One of the most important factors that users consider when choosing a service is the purpose of the service. If users don’t understand what a service does, they’re less likely to use it.
That’s why it’s so important for businesses to make the purpose of their services clear to users. In this article, we’ll discuss the key things to keep in mind when making the purpose of your service clear
But why?
Making the purpose of your service clear is important because:
- It can help users to decide whether or not your service is right for them. If users know what your service does and how it works, they can quickly and easily decide whether or not it’s a good fit for their needs.
- It can help users to get started with your service quickly and easily. If users understand the purpose of your service, they’ll be able to find their way around your interface and get started using your service more easily.
- It can help users to get the most out of your service. If users understand the purpose of your service, they’ll be more likely to use it in the way that it was intended, which will help them to get the most out of it.
Key things to keep in mind
I’ve seen firsthand the importance of making the purpose of a service clear to users. When users know what a service is for and how it works, they’re more likely to use it successfully. There are a few key things to keep in mind when making the purpose of your service clear:
- Start by defining the purpose of your service. What do you want your service to do for users? What is the core functionality of your service? What problem does it solve? Once you know the purpose of your service, you can start to communicate it to users.
- Be clear about what your service does. Don’t use jargon or technical terms that users won’t understand. Instead, use plain language that describes the benefits of your service in a way that users can relate to.
- Explain how your service works. Users need to know how to use your service in order to get the most out of it. Explain the steps involved in using your service, and provide clear instructions.
- Target your message to the right audience. Not all services are created equal. Some services are designed for a specific audience, while others are more general. Make sure you’re targeting your message to the right audience so that users know if your service is right for them.
Communicating the purpose
You can then use this information to communicate the purpose of your service to users in a clear and concise way. There are a few ways to communicate the purpose of your service to users:
- The name of your service: The name of your service should clearly describe what it does. For example, the name “Booking.com” clearly indicates that the service is for booking accommodations.
- The description of your service: The description of your service should also clearly explain what the service does and how it works. This information should be concise and easy to understand.
- The interface of your service: The interface of your service should also make the purpose of the service clear. For example, if your service is for booking flights, the interface should include clear instructions on how to search for and book flights.
Examples of companies that make the purpose of their service clear
There are many companies that do a great job of making the purpose of their service clear. Here are a few examples.
Uber
Uber’s purpose is to “connect people with their everyday needs.” The company makes this clear on its website and in its app. The website’s homepage features a simple headline that says “Request a ride now” and a button “Request now”.
And the app’s Home screen has a search field with a placeholder “Where to?”. In addition, other services like Delivery, Market, Transportation and Schedule, all connected to Uber’s purpose
OBS.: The services displayed on Home depends on the country, I’m in Brazil, so the Home is displayed like this.
Amazon
Amazon’s purpose is to “be Earth’s most customer-centric company.” The company makes this clear throughout its website and app. The website’s homepage features a section called “Customer Service” that includes information on how to contact Amazon customer support.
And the app has a “Help” section that includes answers to frequently asked questions.
Netflix
Netflix’s purpose is to “entertain the world.” The company makes this clear on its website and in its app. The website’s homepage hero section displays “Unlimited movies, TV shows, and more” that are all related to the Entertainment industry.
These are just a few examples of companies that make the purpose of their service clear. By following their lead, you can ensure that your own service is easy to understand and use.
Additional tips
In addition to all above, here are some other tips for making the purpose of your service clear to users:
- Use clear and concise language.
- Avoid jargon and technical terms.
- Use simple, easy-to-understand visuals.
- Use a consistent tone of voice throughout your communication.
- Test your communication with users to make sure they understand the purpose of your service.
Conclusion
In conclusion, making the purpose of your service clear to users is essential for user experience (UX), because when users know what your service does and how it works, they’re more likely to use it successfully. Additionally, there are a few key things to keep in mind when making the purpose of your service clear, such as what your service does, how it works, who it’s for, and why it exists. Also, you can communicate the purpose of your service through the name of your service, the description of your service, and the interface of your service.
Thus, by following the tips in this article, you can make sure that the purpose of your service is clear to users, which will help to improve the overall experience of your service and will help users use your service successfully and get the most out of it.
References
To write this article, I want to credit all the fantastic information sources and other authors who have had the exact reflection as me, all from another exciting perspective.
- Louise Downe — Good Services (book) — Amazon Associate Link
- Good Services (website)
