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The Dark Side of User Research: How Cognitive Biases Taint Results
User research is a critical aspect of product design and development, as it helps to gather insights about the needs and wants of users. It provides valuable information about the target audience and helps to create products that are tailored to meet their needs. However, the validity of user research is often called into question due to the impact of cognitive biases on the research process. Cognitive biases are inherent flaws in our thinking that can skew our perception of reality and affect our judgment. In this blog, we will explore several cognitive biases and how they can taint the results of user research, revealing the dark side of this critical process. Understanding these biases and how they affect research is crucial in order to create accurate and reliable user research insights.
Some of the biases and how they influence User Research —
01 Anchoring Bias
Anchoring Bias is a cognitive bias that occurs when a person relies too heavily on the first piece of information they receive when making…
