Case study: Swiggy vs Zomato

It’s very interesting to see how these two companies are competing and innovating every now and then.

There’s healthy competition between Swiggy and Zomato and it’s working out well for both of them.

I have tried my best to keep this report as fair as possible and there are chances that as I am publishing this article, both these apps would have undergone some changes already. This summarized article covers the UX and UI aspects of both these apps and how they differ from each other. I have tried to focus on their positives.

POSITIVES (Swiggy)

Swiggy.

1. Landing Page: I prefer Swiggy. Can see a snippet of restaurants recommended for me than the generic ones on Zomato that are cuisines ordered by others.

2. User Interface: Again, I prefer Swiggy. Somehow Zomato has a very confusing interface with the Go Out, Gold, Deliver, etc buttons.

3. Swiggy has cards like “Restaurants, Grocery, Fruits & Vegetables” with real-life images of the respective categories which makes me choose a category very quickly. In the case of Zomato, I can’t get a glance at their offerings in one go.

4. Zomato is too texty.