Storytelling in UI/UX Design
Storytelling is the art of conveying a message through a narrative. It plays an important role in the field of UI/UX design and has been used for centuries to engage and connect with people. In the case of design storytelling, it helps designers create user-centered experiences that are engaging and memorable.
Your goal should be to create that emotional bond between your design and its audience.
So, how do designers use storytelling in their projects?
Designer through the use of visual elements, such as vectors, images, animations, and videos. And providing the context and the meaning of the interface. These elements can be used to create a story or the way language is used. Explain the personality of the brand through its brand guide, and the color tone of the project creatives, and also provide instructions and feedback to the user.
Here are a few examples of how storytelling has been used in UI and UX design:
📌 Duolingo: Duolingo is a language-learning app that uses storytelling to keep users engaged. The app’s mascot, a green owl named Duo, appears throughout the app and has a backstory. As users progress through the app, they learn more about Duo’s life and adventures. This adds a playful element to the app and helps users stay motivated to learn.
📌 Google: When Google redesigned its search results page, it included a feature called “Knowledge Graph”. This feature displays information about a search query in a visually appealing way. For example, if you search for a movie, you might see a box with the movie’s poster, a brief summary, and related information such as the cast and release date. This visual display of information tells a story about the movie and helps users quickly understand the most important details.
