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Rethink “Built to be blazing fast” — Next.js 13, Turbopack and TurboRepo
Speed — one of the core vitals in user experience, traffic conversion and cohort retention.
Next.js v13
was released on October 26 2022, by Vercel.
Disclaimer: this article was written at early November 2023 which does not represent situation at the time of your reading.
Vercel wants to reinvent front-end development. Empower startups and small teams. Dynamic at the speed of static — front-end tech stack behind Netflix, Solana, Nintendo, EventBrite, Adobe, and Zapier.
This article will help you understand your dev guys better if you are a UX designer. The chase of 100ms rule for small start-ups slowly becomes realistic.
Speed in UX design is like dating experiences: if one is slow, not many people have the patience to stick around — unless you are scratching the pain that no one reaches. But it is best not to risk it — what if you have too many competitors? Never be too confident in solving customers’ pain. Like what they say in The Art of War: one can triumph by playing fast without a good strategy but rarely win by having a good strategy and playing it slow.
That being said, great product comes with great speed.

It’s time for a new beginning in compiler infrastructure for the entire web ecosystem. Webpack has been downloaded over 3 billion times. It’s become an integral part of building for the web. But just like Babel and Terser, it’s time to go all-in on native. I joined Vercel and assembled a team of world class engineers to build the web’s next generation bundler.
This team has taken lessons from 10 years of Webpack, combined with the innovations in incremental computation from Turborepo and Google’s Bazel, and invented an architecture ready to withstand the next 10 years.
With that, we’re excited to introduce Turbopack, our Rust-powered successor to Webpack. It will harness the power of our build system, Turborepo, for massive performance improvements. Turbopack is the new foundation of high-performance…