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Research methods that will boost your product
Nowadays any product designer can test the design to learn and iterate. Some of the research methods are quite quick and do not ask much effort. The learning curve is fast. It is important to be aware of the differences between the research method to find the relevant one for you.
I am sharing my experience using research methods as a product designer. Below I mentioned some of the most popular methods and what I have learned from each one of them. I will be happy to learn from you too, feel free to leave a comment and share.
If you are interested in learning further about how to bring the data from the test you have launched, I wrote my very-fast-and-easy-to-use method here.
Thinking aloud
How?
Show potential users a mockup you made and ask them to finish a task, for example, “Add an item to the cart”, or “Create new content”. Try not to guide or help. Ask them to express their thoughts and feelings out loud.
To read more details about this popular test, I recommend this article made by Nielsen Norman Group.
What you can learn?
Prepare to be surprised (in a good way) with people's way of thinking, regarding where they will start the flow, and what they expect…
