Case study: Redesigning MoneyTap’s landing page using AIDA framework

What is MoneyTap? 🤑

A personal loan mobile app that offers ‘Money on Tap’ in partnership with banks and NBFCs.

Goal 🎯

Purpose of the project — to create a redesign for FinTech corporate website. The goal — to arouse an interest in the company to attract new customers using AIDA Framework.

About AIDA 🤔

The formula is based on human psychological behavior qualities. A design attracts attention at first, arouses interest and desire then and finally pushes to action.

1. Attention

Performing audience research helped me to find the right way to garner “Attention” from the very first screen.

2. Interest

Attracting users via Interest i.e showing how they can get money as a loan and more features which are useful to their goal.

3. Desire

Enhancing Impression by providing valid proofs and testimonials, which helps create “Desire”.

4. Action

When the user is convinced that he needs to use a proposition — it is a time to provide an opportunity to act.

Money Tap Website Before Redesign 😅

Money Tap Website After Redesign 🤤

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