Reactance 101: The Key to Understanding (and Avoiding) Resistance to Change
The Fascinating Psychology of Reactance: How to Influence Others Without Pushing Them Away

Reactance is a psychological concept that refers to the way people respond to attempts to influence their freedom or autonomy. It is an emotional reaction to perceived threats to one’s sense of control or self-determination. When people feel that their freedom is being restricted or their choices are being limited, they may experience a sense of reactance, leading them to resist or oppose the perceived influence.
Reactance can take many forms, including verbal or physical opposition, avoidance, or counterarguing. It can also lead people to engage in behaviors contrary to the perceived influence, in an attempt to assert their autonomy and independence.
Reactance theory suggests that people have a basic need for autonomy and control and that when this need is threatened, they will respond with reactance to restore their sense of freedom and choice. Understanding reactance can be helpful in a variety of contexts, including marketing, communication, and interpersonal relationships.
For example
Let’s say an 8-year-old child is told by their parent that they can’t have any dessert after dinner. The child might feel like their freedom to choose what they eat is being taken away, and they might react by insisting on having dessert, even if they’re not really that hungry for it. This is an example of reactance.
It’s important to remember that reactance is a natural and normal response, and it’s not necessarily a bad thing. However, it can sometimes lead to conflict or misunderstandings if not managed properly.
More Examples
- A group of friends is planning a trip to the beach, and one friend suggests they go to a different beach than they usually do. Another friend might feel like their freedom to choose where they go is being taken away, and they might react by insisting on going to the beach they usually go to, even if it’s not their first choice.
- A teacher tells a student that they have to do their homework before they can watch TV. The student might feel like their freedom to decide when they do their homework is being taken away, and they might react by not doing their homework at all.
- A parent tells their child that they can’t have a certain toy because it’s too expensive. The child might feel like their freedom to choose what they play with is being taken away, and they might react by begging for the toy even more.
In all of these examples, the people involved might feel like their freedom or choices are being limited, which can lead to reactance and the desire to reassert their autonomy.
This is the basic meaning of reactance. Follow me to knowing more mind-boggling facts and interesting psychological phenomena.
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