Psychology to UX design Part 1 — a guide to human experience
Hi, my name is Ameer and i’m the designer of Sigma. Being a product designer i’ve learnt so many valuable lessons from great designers all around the world like Dieter Rams, Johny Ive, Tom Kelley and the mentality of Steve Jobs towards design and so many more. We all know about trends, modern methods and studying the data but the core factor of design usually lost in between, and that’s all about humans.
To be right on point, we’re designing for humans, so that anything that we feel like it works great and we love it, has to do something with how humans perceive and experience. That’s where understanding humans becomes the main objective of a product.
So let’s look a few terms to be applied to UX design.
Fitt’s Law
Fitts’s Law predicts the time required to rapidly move to a target area, based on the distance to the target and the size of the target area. It states that the time required for a pointing task is determined by the distance to the target and the size of the target, with larger targets and closer distances resulting in faster pointing movements.
Banner Blindness
Banner blindness is a phenomenon where website visitors consciously or subconsciously ignore banner-like advertisements or promotional content on web pages. This occurs due to repeated exposure to such elements, conditioning users to automatically filter out or overlook these areas of the page, resulting in reduced visibility and effectiveness of banner ads.
Labor Illusion
Labor illusion is a cognitive bias where individuals perceive products or services to be of higher quality when they appear to involve more manual effort or labor, even if the actual process is automated or streamlined. This illusion arises from the association of craftsmanship and effort with value and authenticity, influencing consumer perceptions and preferences.
Picture Superiority Effect
The Picture Superiority Effect is a cognitive phenomenon where information presented in visual form, such as images or graphics, is more easily remembered and recognized compared to text or verbal descriptions. This effect highlights the power of visual stimuli in memory retention and learning processes.
Occam’s Razor
Occam’s Razor, also known as the principle of parsimony, suggests that among competing explanations or hypotheses, the simplest one is usually the correct one. In other words, when faced with multiple explanations for a phenomenon, the one that requires the fewest assumptions or entities is typically preferred.
to Design for humans:
Sometimes designers get lost in all the trends and focus so much on the common methods that it’s easy to forget it’s all about humans. It’s all about caring and empathy towards how we feel and behave in the first place. To design what feels right, rejecting reasons like what the business data currently says or what’s getting impressions. To truly come up with a profound idea that’s wonderful to experience, That’s humane.
Collected from:
