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Progressive Disclosure: slowly, but surely

Are you tired of cluttered interfaces that leave users feeling overwhelmed and frustrated? Discover the secret to creating intuitive, engaging interfaces with the power of Progressive Disclosure.

Progressive Disclosure

Introduction

Definition of Progressive Disclosure

Progressive disclosure is a design principle that involves presenting information to users in a step-by-step manner, only when it is needed. The goal of progressive disclosure is to minimize the amount of information presented to the user at any given time, thus reducing complexity and cognitive load.

Purpose of Progressive Disclosure

The purpose of progressive disclosure is to improve the user experience by making interfaces easier to understand and navigate. By breaking down complex tasks into smaller, more manageable steps, users are able to better focus on the information they need and complete tasks more efficiently.

Brief Overview of Progressive Disclosure

In this article, we will explore progressive disclosure from a user experience (UX) perspective. We will examine what progressive disclosure is, why it is important, how to implement it, and best practices for designing with progressive disclosure in mind. We will also discuss common pitfalls to avoid when designing with progressive disclosure.

What is Progressive Disclosure?

Definition of Progressive Disclosure

Explanation of the Concept
Progressive disclosure is a design principle that focuses on presenting information to users in a step-by-step manner, only when it is needed. The goal of progressive disclosure is to minimize the amount of information presented to the user at any given time, reducing complexity and cognitive load.

Understanding Progressive Disclosure as a Design Principle
Progressive disclosure is a design principle that can be applied to various types of interfaces, including websites, mobile apps, and software applications. The goal of progressive disclosure is to simplify the user experience by breaking down complex tasks into smaller, more manageable steps.

Key principles of Progressive Disclosure

Providing Only the Essential Information
One of the key principles of progressive disclosure is to present only the essential information to the user at any given time. This helps to minimize cognitive load and ensure that the user is able to focus on the information they need to complete their task.

Hiding Advanced Features
Another key principle of progressive disclosure is to hide advanced features until they are needed. This helps to simplify the user experience by reducing complexity and only presenting the information that is most relevant to the user.

Minimizing Cognitive Load
The goal of progressive disclosure is to minimize cognitive load, which is the amount of mental effort required to process information. By presenting information in a step-by-step manner and only when it is needed, progressive disclosure helps to reduce cognitive load and make interfaces easier to understand and navigate.

Different Forms of Progressive Disclosure

Accordions and Tabs
Accordions and tabs are common forms of progressive disclosure. An accordion allows users to expand and collapse sections of content, while tabs allow users to switch between different sections of content. Both accordions and tabs help to simplify interfaces by reducing the amount of information presented to the user at any given time.

Modal Windows
Modal windows are another form of progressive disclosure. A modal window is a pop-up window that is displayed on top of the main interface. Modal windows are used to present additional information or to ask the user for input, while still keeping the main interface visible in the background.

Progressive Loading
Progressive loading is another form of progressive disclosure. Progressive loading involves loading information in stages, rather than all at once. This helps to reduce the amount of information presented to the user at any given time and makes it easier for the user to focus on the information they need to complete their task.

Examples of Progressive Disclosure in Everyday Life

Online Shopping Websites
Online shopping websites often use progressive disclosure to present product information. For example, users can click on a product to see more detailed information, such as specifications, reviews, and related products. This helps to simplify the user experience by breaking down the complex process of shopping into smaller, more manageable steps.

Mobile Banking Apps
Mobile banking apps often use progressive disclosure to present account information and transactions. For example, users can view their account balances and recent transactions without having to access detailed information about each transaction. They can then click on a transaction to see more detailed information, such as the date, amount, and location.

Social Media Platforms
Social media platforms often use progressive disclosure to present user profiles. For example, users can view a profile summary, such as the user’s name, profile picture, and bio, without having to access detailed information about their posts, followers, and following. They can then click on a section, such as “posts,” to see more detailed information.

Why is Progressive Disclosure Important?

Improving User Experience

Progressive disclosure is important because it helps to improve the user experience. By breaking down complex tasks into smaller, more manageable steps and only presenting the essential information, progressive disclosure helps to simplify interfaces and make them easier to understand and navigate.

Reducing Cognitive Load

Another reason why progressive disclosure is important is that it helps to reduce cognitive load. By minimizing the amount of information presented to the user at any given time, progressive disclosure helps to reduce the mental effort required to process information and makes it easier for the user to focus on the task at hand.

Increasing User Engagement

Progressive disclosure also helps to increase user engagement. By breaking down complex tasks into smaller, more manageable steps and providing clear feedback, users are more likely to stay engaged and complete tasks efficiently.

Improving Task Completion Rates

Finally, progressive disclosure helps to improve task completion rates. By simplifying the user experience and reducing cognitive load, users are more likely to successfully complete tasks and achieve their goals.

How to Implement Progressive Disclosure

Determine the User’s Goals and Needs

The first step in implementing progressive disclosure is to determine the user’s goals and needs. This involves understanding what the user is trying to achieve and what information they need to complete their task.

Break Down Complex Tasks into Smaller Steps

Once the user’s goals and needs have been determined, the next step is to break down complex tasks into smaller, more manageable steps. This involves presenting information in a step-by-step manner and only when it is needed, rather than all at once.

Use Clear Labels

It is important to use clear, concise labels when implementing progressive disclosure. This involves avoiding technical jargon and using language that is easily understood by the user.

Provide Feedback

It is also important to provide clear feedback to the user when implementing progressive disclosure. This includes letting the user know when they have requested additional information and providing clear feedback to let them know what is happening.

Test and Refine

Finally, it is important to test the progressive disclosure design with users and refine it based on their feedback. This helps to ensure that the design is effective and meets the needs and goals of the user.

Best Practices for Designing with Progressive Disclosure in Mind

Start with the Essential Information

When designing with progressive disclosure in mind, it is important to start with the essential information. This involves presenting the most important information first and only presenting additional information when it is needed.

Use Clear Labels

It is also important to use clear, concise labels when designing with progressive disclosure in mind. This helps to simplify the interface and make it easier for the user to understand and navigate.

Provide Feedback

Providing clear feedback is also important when designing with progressive disclosure in mind. This includes letting the user know when they have requested additional information and providing clear feedback to let them know what is happening.

Use Animations

Animations can be a helpful tool when designing with progressive disclosure in mind. By using animations to reveal additional information, designers can help to create a smooth and engaging user experience.

Keep it Simple

It is important to keep the design simple and uncluttered when implementing progressive disclosure. This involves avoiding clutter and only presenting information that is necessary for the user to complete their task.

Test and Refine

Finally, it is important to test the design with users and refine it based on their feedback. This helps to ensure that the design is effective and meets the needs and goals of the user.

Conclusion

Progressive disclosure is a design principle that involves breaking down complex tasks into smaller, more manageable steps and only presenting information when it is needed. This helps to improve the user experience by reducing cognitive load, increasing user engagement, and improving task completion rates. By following best practices, such as starting with essential information, using clear labels, and providing feedback, designers can create effective interfaces that meet the needs and goals of their users.

+ 10 References and Resources

10 Additional resources and references for readers interested in learning more about Progressive Disclosure in UX:

  1. Norman, D. A. (1988). The design of everyday things. New York: Basic Books.
  2. Card, S. K., Moran, T. P., & Newell, A. (1983). The psychology of human-computer interaction. Hillsdale, N.J: L. Erlbaum Associates.
  3. Tullis, T. (2008). Measuring the user experience: Collecting, analyzing, and presenting usability metrics. Elsevier.
  4. Shneiderman, B. (1998). Designing the user interface: Strategies for effective human-computer interaction (3rd ed.). Reading, Mass: Addison-Wesley.
  5. Nielsen, J. (1993). Usability engineering. San Francisco: Morgan Kaufmann Publishers.
  6. Hassenzahl, M., Burmester, M., & Koller, F. (2003). Attractive things work better: An experimental study of appearance and usability. Interacting with computers, 15(3), 371–380.
  7. Marcus, A., & Gould, E. (1997). The role of feedback in online transactions. Communications of the ACM, 40(12), 81–88.
  8. Bailey, B. P., & Connolly, T. (2004). Human factors in computing systems: Common ground CHI ’04 extended abstracts on Human factors in computing systems (pp. 1469–1472). ACM.
  9. Aricak, O. T., & Karakaya, E. (2010). The effect of information presentation formats on users’ satisfaction and perceived usefulness of e-commerce websites. International Journal of Human-Computer Interaction, 26(10), 955–977.
  10. Spool, J. M., Scanlon, T., Schroeder, W., Snyder, C., & DeJong, W. (1997). Web pages that suck: Learn good web design by looking at bad design. New Riders Publishing.

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From idea to product, one lesson at a time. To submit your story: https://tinyurl.com/bootspub1

Hardik Dewra
Hardik Dewra

Written by Hardik Dewra

Product Designer | UX Designer & Researcher | 17 x TEDx Ghostwriter

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