Product management is not about solving user problems
If someone told you product management is about solving user problems, they lied.
Your users will always have more problems than you can solve. Solving every single one of them is impossible.
But why should you?
A common mistake early product managers make is solving user problems just to solve them. It’s all about solving problems, or it’s about creating value for users, they say.
They are wrong.
It’s about business objectives, not user problems
We build products to deliver business impacts.
If we just chased problem after problem just because our users asked us to, perhaps we would end up with a fantastic product. But if that product didn’t drive business outcomes, we would quickly take it out of the market.
After all, generating customer value is just an intermediary step in creating value for the business.
Always keep these business objectives in mind, and solve only these problems that contribute directly to the outcomes you chase.
Stay focused, and don’t chase new shiny things.