Today, we can say it’s an Insufficient information era, or an information flood era. In other words, people should learn how to find which information they need, which don’t, only this can help them break away from the disaster of communication.
In many cases, do not communicate better than trying to communicate, if you really want to communicate with customers, stay in a long-term advantage position that will help you leave a profound impression in customers’ hearts.
What is the Positioning
In the communicative jungle, if you want to attract customers’ eyes, having selectivity and focusing on some specific goal to create the segmentation that will help you to achieve this goal. This method is called positioning.
The basic method of positioning is controlling users’ minds and connecting to your product plan rather than creating some new ideas. If you can’t do it this way, then positioning will be nothing new.
People will generate curiosity when they hear some unknown things, but if the advertisement said they’re wrong, customers will not accept it. On the other head, if you focus on customers rather than products, the process of positioning will become easier than before.
How to stay in the customers' mind
The easiest way to open a customer’s mind is to be the first, and that will be positioning. the mindset is “Only in the right time and under the right conditions can a real communication with consumers be achieved”
Every advertisement is to make a long-term investment in the image of the brand. When every company is trying to build a reputation for itself, because of the different opinions of each company, only a few companies have succeeded in establishing their unique image in the end. Although consumers are interested in absorbing new information, if the information is not applicable to consumers, consumers will outrightly reject it.
Successful positioning must be consistent, that is, it must be maintained year after year
Today, if you want to succeed, you must not forget the existence of competitors. Of course, you must not forget your position, too. As Joan Didion said: Play it as it lays.
Product marketing has a certain context to be found, but don’t jump into it, thinking that this project is feasible. As a result, you may have done all the next steps right, but because you didn’t figure out your product at all, you had to declare a failure.
Although there are many ways to establish a leading position in the industry, the most important part is how to establish a lofty position in the hearts of consumers? Because only the products whose consumer psychology is in a lofty position are the real hegemons in the industry. Consumers are like chickens. They will feel more at ease when following an orderly system of growing up and children. Products that can lead the way in marketing usually know that their brand must be firmly nailed to the ladder of consumers’ hearts.
The most common mistake made by market leaders is to always misunderstand that the charm of a product comes from the company that produces the product. The fact is just the opposite. The charm of the company comes from the charm of the product, and the charm of the product is rooted in its position in the hearts of consumers.
Positioning is like a lifetime game, requiring long-term management
The success of others is the history of others, not their own future. Naturally, you can’t just imitate, it will only make you walk into a dead-end and never get out of it for a lifetime. You must think positively and have your own imagination so that there is hope. Times have changed, and the meaning of competition is no longer just to brag about how good your products are and how to beat your opponents? It is uncreative to praise one’s own strengths and overcome the shortcomings of others. The purpose of advertising is not to allow communication between products and consumers, but to frighten competitors’ ad copywriters.
Popularity is the same as eating, and the most disgusting thing is an overly hearty meal. In the same way, there is no act that can reduce the popularity of a person or product more than excessive exposure on the cover of a national magazine.
