Member-only story
Please, don’t use Roboto again
Typefaces are made to carry identities, stories, voices. Your ideas deserve more than Roboto.
While it’s already common in graphic design to use indie typefaces or less famous ones, the world of UX seems to like using much fewer fonts. Then the visual identity of new products misses some spices. Worse, we find less and less diversity and more and more the same fonts. Yes, I am pointing at you Roboto, Raleway, Lato, and Poppins. These fonts look good, they have great qualities, but don’t we deserve stronger and more characterful types online?
Time is money: why font became so uniform
It feels that the whole web is running on the same style of font today as if legibility and uniformity took over the graphic identity.
This trend is built at the image of a world which seems to now be craving for graphic uniformity and simplicity. Probably it is just representative of this race for attention: we need customers to understand our message quickly and clearly. Which font is a better candidate for that task than a sans-serif Helvetica-like typeface? It’s literally as if…
