Nokia design system — Nokia Pure
Nokia, once a leading mobile phone manufacturer, has been known for its simple, elegant, and user-friendly designs. The company’s design language has evolved over time, with various iterations, from the iconic Nokia 3310 to the Lumia series, and now, Nokia’s design system — Nokia Pure.
Nokia Pure is a comprehensive design system that guides the creation of products, services, and digital experiences for Nokia. The design system aims to provide consistency, flexibility, and simplicity across all Nokia products and platforms, creating a seamless experience for users.
The Nokia Pure design system has five fundamental principles — pure, simple, human, bold, and open. These principles are the foundation of the design system and reflect the essence of Nokia’s brand values.
The pure principle is about clarity and simplicity, where everything in the design system is streamlined and straightforward. The simple principle is about creating designs that are intuitive, easy to understand, and use. The human principle is about designing with empathy, considering the user’s needs and creating experiences that are relatable and engaging.
The bold principle is about being daring and innovative, pushing boundaries, and creating designs that stand out. The open principle is about collaboration, transparency, and inclusivity, where designers and stakeholders work together to create designs that are accessible and usable by everyone.
The Nokia Pure design system consists of various elements, including typography, color, iconography, and motion. The system uses the Nokia Pure typeface, a simple and modern sans-serif font that is easy to read and legible on various devices.
The color palette of the design system is vibrant and bold, consisting of six primary colors — red, blue, green, yellow, pink, and purple. These colors are used to create a sense of harmony and balance in the design system.
The Nokia Pure iconography is clean, simple, and easy to recognize, enhancing the overall user experience. The iconography is designed to be scalable and flexible, adapting to different screen sizes and resolutions.
Finally, the motion aspect of the design system adds fluidity and dynamism to the user interface, creating an engaging and delightful experience. The motion is used to create a sense of continuity, providing users with visual feedback as they interact with the interface.
In conclusion, the Nokia Pure design system is a comprehensive and holistic approach to design that reflects Nokia’s brand values and principles. The system provides consistency, flexibility, and simplicity, creating a seamless experience for users across all Nokia products and platforms. With Nokia Pure, Nokia continues to set a standard for design excellence, providing users with innovative and user-friendly products and services.
