Mastering leadership: 20 years of innovative thinking and practices in computational design

The trick is in remaining human-centric

Onur Yuce Gun, PhD
Bootcamp
Published in
13 min readJun 26, 2023

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Can you tell us a little about your role as Director of Computational Design at New Balance and some of the projects you have worked on there?

Depending on the situation, I wear various hats. My initial responsibility involved demonstrating how to integrate advanced computational design techniques into New Balance’s design and manufacturing workflows. Despite starting from scratch as a…

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Director of Computational Design at New Balance. Innovation Top Writer. Design Innovation, Computation, Philosophy. https://www.linkedin.com/in/onuryucegun/.