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Mastering ChatGPT+2x2 Matrix: in Design Thinking: A Comprehensive Guide for the Digital Era
Unlock the full potential of this versatile design thinking tool, enhance it with ChatGPT, and transform your UX design process

The Ultimate Guide to the 2x2 Matrix for UX Design Thinkers
Design thinking is all about generating ideas and prioritising them to create user-centric solutions. The 2x2 Matrix is an invaluable tool that helps design thinkers categorise, prioritise, and identify strategic opportunities. In this guide, we will explore the power of the 2x2 Matrix in detail and provide practical tips on using it effectively. We will also show you how ChatGPT can enhance this activity, with practical examples and prompts for you to try.
Step-by-Step Guide to the 2x2 Matrix for UX Design Thinkers
Step 1: Draw the Template and Designate the Axes
- Use “high” and “low” or opposite attributes to define the axes.
- Focus on user benefits and measurable criteria for opportunity analysis.
Step 2: Position Ideas on the Matrix
- Broadly classify ideas into quadrants.
- Place ideas in relation to others, aiming for team consensus.
- Evaluate one axis at a time, if needed.
- Repeat until all ideas are positioned on the matrix.
Step 3: Select Ideas for Further Processing
- Select the top 3 ideas from the top right quadrant for discussion.
- Consider ideas from other quadrants if fewer than 3 top-right ideas.
- Identify empty quadrants as areas for potential opportunities and unfulfilled needs.
Tools to Try
