Journey Mapping
A Powerful Tool for Understanding UX
Journey mapping is a visual representation of the user’s experience as they interact with a product or service over time. It involves capturing the user’s actions, thoughts, and emotions at each stage of their journey.
We will consider the problem “declination of pollination” and proceed with structuring journey mapping.
Introduction
The “declination of pollination” presents itself as a wicked problem, a complex challenge that defies easy resolution. In the pursuit of addressing this multifaceted issue, my team and I embarked on a journey mapping expedition. Our objective was to gain a profound understanding of the problem by focusing on the most impactful user groups. Through stakeholder analysis, we identified three crucial segments: hobbyist beekeepers, researchers, and native bees.
Journey Mapping
Stakeholder Analysis
The first step in our journey mapping process was a thorough stakeholder analysis. By delving into the intricacies of each group, we aimed to discern their unique perspectives and contributions to the overarching problem. The stakeholder analysis allowed us to prioritize the user groups that held the key to making a substantial impact on the declination of pollination.
Note: Initially, we attempted to bypass this step, only to find ourselves compelled to restart due to the sheer magnitude of the problem.
Personas: A Holistic View of Users
With our user groups identified, we set out to create detailed personas for each category. By delving into the lives, motivations, and challenges of hobbyist beekeepers, researchers, and native bees, we aimed to develop a holistic view that would inform our journey mapping process.
User Group Journey Mapping
The heart of our approach lay in crafting distinct journey maps for each user group. Journey mapping involves a meticulous exploration of users’ actions, pain points, thoughts, emotions, and touchpoints throughout their experiences. This process allowed us to unravel the complexities of each user group’s interactions within the context of the “declination of pollination.”
Insights, Takeaways, and Opportunities
We unearthed the intricacies of each user group’s experiences, shedding light on the challenges they faced and the opportunities for positive intervention. By understanding the user journey comprehensively, we were able to identify key touch points where interventions could make a significant difference.
Future plans and Conclusion
Journey mapping emerged as a powerful tool in our quest to comprehend the complexity of the “declination of pollination.” It provided a nuanced and extensive understanding of each user group, paving the way for informed decision-making. We are defining our problem statements based on them.
