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Why Jobs to be Done Framework is a Game-changer for Product Development
Absolutely! The Jobs to be Done (JTBD) framework is about recognizing that customers have specific goals in mind, we call these goals as jobs. Customers then “hire” a product or service to help them achieve a particular goal. The product becomes a solution to the job the customer is trying to get done. If a product or service effectively helps customers reach their goals, they are likelier to choose it. So, understanding the customer’s job or goal is crucial for creating products and services that genuinely meet their needs.
Jobs To Be Done: The Concept
Customers buy things to solve problems they have. When companies understand the specific problem or goal (JOBS) customers have in mind when purchasing a product or service, they can create and market products that better address those needs.
The JTBD framework is all about building products by understanding what a customer wants to achieve in terms of goals or terms of results or terms of output and why are they inclined towards one particular product to get a specific job done. It in return helps the product team to figure out what the users are trying to accomplish or achieve when they buy anything or something.
