Is your digital estate’s content still relevant?

Website content aging analysis can identify when updates are needed

Paul Bradley
Bootcamp
Published in
2 min readApr 8, 2021

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Horizontal bar chart showing the relative age of content added to the corporate website of a major international corporation
Content age distribution for a corporate websites: April 2021

Let’s say you’ve mapped, surveyed or otherwise audited your digital estate and you now actually know how many hundreds or thousands of websites you own.

That represents a lot of content, but how much of it is still relevant?

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co-founder at eQAfy | measuring, analyzing & benchmarking digital estates