If your UX Portfolio has this 20% Well Done, it Will Give You an 80% Result

To build this article I went through over 50 winner UX portfolios, looking for patterns, and we will go through 12 items to have on your case study, plus 5 items to the overall portfolio page, + The 20% you should be focusing on.

Are you ready?

Hey, guys, hope you are doing well! Today I will be talking about one of the most critical subjects in the UX Career ‘’P-O-R-T-F-O-L-I-O’’.

The Pareto principle, also known as the 80/20 rule, is a phenomenon that states that about 80% of outcomes are generated by 20% of causes. This means that you shouldn't be putting too much effort to get great results, you just need to know where to put the effort on.

So, what is the 20% that you should be focusing on in your portfolio to generate better results?

Illustrated by Author using Canva.com

We will have 3 moments in this article

1 — Casy study structure — 12 items/sections

2 — The basics for your overall portfolio website — 5 items

3 — The 20% effort that you should be putting into it

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Without any further do, let’s dive way into it:

Casy study structure — 12 items — Plus a few golden tips 💡

First I want to play a game with you, let's pretend you are a recruiter and you need somebody capable of improving the amount of booking and user experience in your App, let’s say you work for booking.com. Now, what would you like to find in the case study? And which kind of case study would you be looking for?