IBM enterprise design thinking

Human-centric creative problem-solving.

An IBM approach to applying the core concepts of design thinking at speed and scale to modernize and optimize current enterprise demands. The idea of Enterprise Design Thinking revolves around — teams not just forming an intent but, also delivering fat, creative outcomes.

“Outcomes that advance the state of the art and improve the lives of the people organizations serve”

The concept of Enterprise Design Thinking revolves around — empathy, restless reinvention, prototyping, and, ideation. And, the very first step in the process of adopting the Design Thinking approach is to — knowing ‘what’ questions to ask to answer the questions.

Some core methods organizations that practice or want to practice design thinking are:

• Considering their users: Every time an idea is developed asking yourself and the team involved — what the user of your products/services will think of it. How will they gain value out of it? Once you start drilling, adopting the 5 why’s activity will help drill deeper and make your team understand the essence of any development or enhancement you are aiming to attain.
• Grasping the basics: Having questions is the best and the most beneficial approach to getting started on any project. A lot can be acquired by conducting a primary research of your user group. Recognizing why they use your products or services. Doing stakeholder or user interviews and, involving subject matter experts to get a handle of things will not merely provide a direction but, also, help the team work on things that will enhance user experience.
• Seeing what’s out there already: In other words, understanding what resources are already available and can those be leveraged to attain the end goal. More often than not, a lot of users document and share their experiences online which can prove to be a great way of making observations of what users want and more importantly what they do not want and would not add value to their overall experience. The user generated videos about their feedback, online reviews and social media are a notable resource which can be used to make a notable impact on overall customer/user experience.