How to design a logo: A step-by-step guide for absolute beginners.

A logo is a very integral part of any brand and it has a major impact on how customers will perceive your brand. So, when it comes to designing a logo you have to be meticulous(very careful and precise).

In this article, I have tried to pen down my creative process for designing a logo and it doesn’t matter whether you’re a beginner who is just getting started or someone who is looking to change his/her approach towards designing a logo, you will find what you’re looking for. I’ve narrowed down everything into just a few steps to help you navigate throughout the design process.

Happy Reading!

Step 1: Client Discovery

A logo is quite literally the face of a brand. Firstly, you have to understand what the brand is aiming to achieve and what its business goals are. To be more elaborate, you have to embody the spirit of the brand. To do this you have to sit down with your clients and ask what exactly they are looking for because they can help you understand what kind of impression the brand is striving for.

Jolt down all the requirements on a piece of paper and on another piece of paper try to write down certain keywords or adjectives that come to your mind whilst thinking about the brand for which you’re trying to…