📱How to Create a Mobile App Strategy?

You have a mobile app idea but you don’t know where to start when it comes to planning its development as a full package or product.

How to stand out in the ocean of digital products? — Photo by Denis Cherkashin on Unsplash

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First things first: Define your app purpose and value proposition

This is the first and most important step where your idea will grow from just an idea to an actual tool or service that will solve problems, bring delight or help your users learn something new. Ideally before crafting your mobile app strategy, you have laid out your vision. A few of the many questions that you should answer are:

• Why does your app exist? (app purpose)
• What value does your app offer to your users? (value proposition)

The answers to these questions will guide your app design, development, marketing and even monetization decisions (freemium, subscription, in-app purchases, or advertising).

If you are not sure what is the difference between vision and strategy, check out this very well-crafted explanation video on the topic, made by Jeff Humble.