How can product managers, designers measure stakeholders' happiness — quantitatively?

Yuting Chu
Bootcamp
Published in
3 min readJul 25, 2021

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The Partner Happiness Framework

The What

The Partnership Happiness Framework (1):

The Partner Happiness Framework is Strategic, Action Oriented, and Fit for Marketplaces 1) grappling with multiple stakeholders in multiple functions in multiple industries 2) Complex Product/Market fit offers with man different Value Prepositions 3) Massively diverse user base and use cases

The Why

Product Managers have it tough — especially when it comes to Stakeholder Engagement.

Marketplace, Platform, and Ecosystem Product Managers can have 10x more stakeholders to partner with all other Product Managers.

Image source: https://segment.com/blog/how-segment-models-growth-for-two-sided-marketplaces/
Marketplace Product Managers have 10x the stakeholders to partner with!

Often times, stakeholders also have stakeholders too!

Each Seller is a stakeholder….who also has stakeholders too!

Given such a Complex, Ecosystem environment,

How can Product Managers, Designers measure Stakeholders’ Happiness — Quantitatively?

And use the data to:
- Identify, Frame, and Solve The Right Problem?
- Pinpoint Success Factors and Pain Points?
- Choose the Right metrics?

NPS flag problems…but lacks the precision needed for action and analysis

Fortunately, the Partnership Happiness Framework (1) solves this problem.

The How

The Partnership Happiness Framework:

Step 1: Select and Label stakeholders
Step 1
Step 2: Identify relevant categories to measure
Step 2
Step 3: Identify appropriate dimensions to collect data on
Step 3

Here’s an example:

Identify + Collect Data:

Example 1
Example 2
Example 3

Analyze and Visualize:

How to Prioritize?
Who gets What resources?

Why?

  1. High Level Analysis
Step 1
Step 2

2. Granular Deep Dive (Root Cause Analysis)

Tabulate + Visualize for Insights
Identify Patterns
Root Cause Analysis

The Takeaway

Product Managers now have a powerful quantitative tool to surface stakeholders’ pain points and turbocharge Discovery and Problem Solving.

The tool is flexible enough to meet your needs.

For example, this tool can feed into prioritization frameworks such as:

How will your Product team use this tool?

Please comment and let me know your thoughts! :)

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