Case study: Fashion, sustainable, & accessible - A journey of understanding & redesigning
This article is designed for Desktops
The task for my second Bootcamp project as a UX Designer at General Assembly had me tackle the redesign of a Sustainable Fashion E-Commerce Site, Eco-Stylist. However, before I could even begin, I had to first become acquainted with the platform and their services.
USABILITY TESTING
Goals — To understand where the main pain points are for users and improve the overall user experience
5 Tasks — Metrics were measured such as #clicks a task took, if they circled back to the previous page and if they successfully completed the task
4 Participants — Young, tech savvy & active e-commerce customers. Eco-friendly & curious about sustainability
FUTURECAST:
• Rate popular brands, such as Nike, ADIDAS, etc., against the sustainability criteria
• Fine-tune quiz questions & incorporate Machine Learning for efficient matching with stylists
• Incorporate Profiles & Favorites
• Add price slider filter in Shop
