Don’t Join the Rest of the World in Excluding Customers.

If I mention these three names, what do you recognize them for?

Serena Williams

Michelle Obama

Oprah Winfrey.

You’ve most likely answered:

A tennis player

A former First Lady

A media personality

If you asked that same question to an AI, can you guess what they would answer?

No, not the same answers as you.

In fact, they won’t recognize them.

Do you know why?

Because of their dark skin.

When you build a product, you build it to solve your problem. Sure. However, you’re also building it to solve the problem of people. You are unique to yourself like every single person, too.

How do you ensure that your product isn’t overlooking on people who are multi-faceted?

Skin tones come in various “pantone” colours. So, before you build a product that aims to recognize people. Ask yourself if you’ve added skin tone as a criteria then add the skin tones that don’t look like yours.

Image description: Image of a Black woman’s side profile with her curly hair tied up and her arms crossed. She is wearing a black singlet with a yellow shirt hanging around her arms.

Let alone in Australia, there are over 5 million Australians excluded from buying from businesses.

That’s $40 billion in annual disposable income.

Make sure you aren’t excluding a potential group of customers and doing a disservice to your business. Make sure your business is designing for everyone because it benefits all.

If you’re unsure if you’re excluding groups from your product, check out our framework “Who are you overlooking?”. You don’t have to do the conscious work, we’ve got you. Sit back, relax and let us guide you.

About Propel Innovations

Our team brings a diversity of knowledge and lived experience to support our clients in achieving their goals.