Designing a Content Creation Workflow
As I was drinking my coffee this morning, I grabbed my iPad and Apple Pencil for a quick Miro Morning session. I wanted to write down my thoughts and come up with an efficient framework to creating and publishing content, capturing my process.
Here’s the output of my Miro board.
Start with an idea. Script it. Make graphics. Record a video!
Once you do these three main tasks you’re ready to post-produce at least 8 pieces of content.
Post 1: Take the script, edit it into a Medium post (like this one)
Post 2: Take the blog post and share it on LinkedIn
Post 3: Edit the script into a Twitter thread
Post 4: Put the graphics you made on instagram as a carousel
Post 5: Post the video on YouTube
Post 6: Chop up pieces of the video and post them to Instagram’s IGTV or REELS—this has the potential of becoming multiple posts.
Post 7: The same clips from post 6 can be shared on TikTok
Post 8: Rip the audio from the YouTube video and post it as a podcast
What does your content creation process look like? Let me know in the comments below.
Happy creating and remember, EVERYTHING IS DESIGNED!
