15-Day UX Writing Challenge — Day 10
Hello guys! Welcome to day 10 of my 15-day UX writing challenge. I am super excited about achieving so much in just 10 days. Cheers to the next 5 days!
For now, let’s get down to business…
Challenge
Scenario: The user is trying to view a website to help them buy a car. The content can’t load without the user’s location. They need to enter their ZIP code and first name.
Challenge: Ask them where they live and who they are without sounding like you’re unnecessarily mining their data.
Headline: 25 characters
Body: 45 characters
Button: 15 characters
Ideation process
Roughly six-in-ten Americans think their personal data is less secure now, that data collection poses more risks than benefits, and believe it is not possible to go through daily life without being tracked, according to a survey of U.S. adults by Pew Research Center that explores how Americans feel about the state of privacy in the nation.
This, therefore, gives an idea of how cautious one has to be while requesting the first name and zip code of a user. While businesses gather data about their customers in various ways to understand the trends in their buying habits, people worry that their personal information will be collected and used unethically, which could get them into a lot of trouble due to privacy concerns. And their concerns are valid as we have seen cases of user data getting leaked and sold online.
So, it’s natural for users to wonder why we need their data and what we plan to do with the data. My goal is to address their skepticism with reassurance without sounding like I am unnecessarily mining their data.
Voice and tone
- Reassurance
- Safe
- Clarity of purpose
Result
Heading
The heading was an avenue to first pique their interest and give them an idea about why I would be asking for their data. It’s bold and direct. The “…close to you,” partly suggests that I need their location to search for available cars around them. If we don’t know where they are, how would we find deals near them?
Body
Due to the 45-character limit, it was necessary for me to be straightforward and clear in the first read. The body indicated the potential benefit of the user providing their first name and zip code. They will be aware of what we plan to use the data for and motivate them to share it.
Button
Then the button is as direct as it should be. It also reinforces the heading and body.
