CRED cafe: Concept design for audio discussion rooms
Clubhouse has been the talk of town since its launch. The exclusive invite-only audio chat app has been topping the charts on both Apple App Store and Google Play Store.
Clubhouse is an excellent platform which lets like-minded people to engage in discussions of common interest of topic. But Clubhouse is very generic — you would be able to find rooms of any topic — business, design, technology, startup, movies.. pretty much anything. It might get very confusing for a newbie on the app.
Twitter soon came out with Twitter Spaces. Now we hear that Facebook is also coming up with their own version of Clubhouse. Unacademy also launched its Clubhouse-like feature in live teaching room at Unacademy Unveil. The time is not far when all the popular apps would have their own Clubhouse.
Why CRED cafe?
I thought of conceptualizing an exclusive audio chat app for limited audience. And, CRED is a perfect example of that. CRED is an exclusive member app for people with high credit scores. The niche-audience is the appropriate target set for an app like this.
- Niche audience
- Exclusive club of high creditworthy members
- High rated brand
Join exclusive audio rooms
- On clicking CRED cafe, members can access to the exclusive live audio rooms
- Members can easily join any room and start listening
Rooms
- Members can create public or private rooms by specifying a room name
- Members can join in any room
- Members can invite other CRED members to join the audio room
- Members can also raise hand to ask questions during the session
CRED cafe is a concept design, but I believe CRED can really take this idea forward by including a dedicated space in the main app itself. This would lead to an exclusivity of content by creditworthy people.
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