Creating Harmony in Digital Spaces: The Intersection of Feng Shui and UX

Aditi Gupta
Bootcamp
Published in
3 min readMay 2, 2023

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Feng Shui is an ancient Chinese practice that aims to create balance and harmony in the environment. It is based on the belief that the layout and arrangement of objects and spaces can affect the flow of energy, or chi, in a space, which can, in turn, impact our physical, emotional, and spiritual well-being.

Feng Shui is a living skill. There’s an art to it. It’s scientific, it’s mathematical, and at times it’s logical — with an element of magic.

China
China

The Intersection of Feng Shui and UX

Despite their differences in origin and scope, Feng Shui and UX share some common principles that can be applied to create better user experiences in digital products and services.

One of the core principles of Feng Shui is the concept of balance and harmony. In Feng Shui, everything is connected, and everything has an impact on the overall energy of a space. This principle can be applied to UX design by establishing that all elements of a digital product or service work together seamlessly to create stability and unity in the user experience. This can be achieved by considering the relationship between different elements of a user interface, such as the placement of buttons, the use of colors and typography, and the overall layout of a screen or page.

Another key principle is the idea of flow. The flow of energy, or chi, is essential for creating a healthy environment. This can be incorporated into UX design by ensuring that users can move through an interface smoothly and effortlessly. To achieve this, the design needs to have clear and intuitive navigation, consistent and predictable interactions, and no unnecessary steps or distractions that can interrupt the user’s flow.

Feng Shui emphasizes the importance of the user’s perspective. The arrangement of objects and spaces is designed to create a sense of balance and harmony from the user’s point of view. By considering the user’s needs, goals, and preferences throughout the design process, the user experience can also be improved. For example, by conducting user research, testing prototypes with real users, and using feedback to iterate and improve the user experience.

Also, Feng Shui uses symbols and metaphors to communicate and evoke emotions. Certain objects and colors are believed to have specific meanings and properties, which can be used to create a desired atmosphere or effect. To bring this aspect to UX design, one must use visual metaphors and symbols to communicate information and guide the user’s behavior. For example, using a shopping cart icon to represent the user’s shopping basket, or using a green checkmark to indicate a completed task.

Finally, Feng Shui reflects the significance of simplicity and minimalism. Clutter is believed to disrupt the flow of energy and create chaos in space. Simplifying and streamlining the user interface, removing unnecessary elements, and focusing on the essential features and functions should be prioritized so that the users achieve their goals. This can help create a clean, clear, and uncluttered user experience that is easy to understand and navigate through.

While Feng Shui and UX design may seem like very different disciplines, they share some common principles that can be applied to create better user experiences. By focusing on balance and harmony, flow, the user’s perspective, symbols and metaphors, and simplicity and minimalism, UX designers can create products that are not only appealing but also promote a sense of togetherness and compatibility amongst design elements.

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