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Color meanings and color psychology
Learn what associations colors have and how businesses benefit from them.
Colors are everywhere. They can affect your mood. Green calms you down, and red fires you up.
Strategic brand colors lure you to buy products from a retailer. All this happens to you without even realizing it.
But what are the meanings of colors? What is color psychology? Why should you care about color meanings and color psychology?
What Is Color Psychology
Color psychology studies how colors affect human behavior.
Color psychology is a study that reveals how colors impact your everyday life and decisions.
The key questions in color psychology are:
- Can package color make you prefer one brand over the other?
- Can a proper color make an icon more clickable?
- Does the color of a shirt matter?
- Do colors have meanings?
The short answer to these questions is yes. But the reason why is trickier.
Color meanings are not straightforward. Different colors have different associations. In addition to being subjective, color meanings also depend on location, gender, and values.
Color psychology is not an exact science. The impact of colors is hard to measure. The variations in color perceptions cause heated debates to date.
Color Psychology in Branding and Marketing
Colors have an impact on you.
Competent businesses always take the advantage of color psychology. They use brand colors that make you think and behave in a way desired by the brand.
It’s crucial for a business to choose strategic colors for its brand to supplement the brand’s perception. But poorly chosen colors cause harm to the image of the company.
Let’s dive deeper into the realm of colors by looking at their meanings and…
