Case Study: track your menstrual symptoms to share them with your doctor
A little bit of context
Have you ever suffered pain that is so strong that you can’t even think? Can you imagine this pain lasts for one or two days? And it comes back every month?
When this kind of pain is associated with the period in women, it is called dysmenorrhea, and it affects 70% of women with menstrual disorders (according to the survey I realized).
Most of the cases are not diagnosed, and this is something I realized not only by analyzing the surveys but also talking to different women with this kind of problem because there is not so much research about it.
Research
With all this information, I started doing some market research. I found a lot of apps related to menstruation. Some of them were simpler and pragmatic, but others were more complete (the number of utilities is usually associated with premium accounts).
But I couldn’t find any (NOT EVEN ONE) of them that offered something more but menstrual cycles, sexual or pregnancy tracking, prediction, or some more options related to adding symptoms, mood, or things like that.
All of the women I interviewed agreed on one thing: they only use these apps to register the date of their periods. They don’t use them to track any symptoms, mood, etc. because they don’t think it is useful at all. What’s more, some of these disorders mean that they can’t even predict when the next period is coming, so they don’t need this option. Result: they are not regular using them or they quit.
Solution
If you think about it, if every woman filled in all the information that they can provide to these apps, they will gather a lot of data. Why none of them is taking advantage of it? We need to make this information useful!
That is how Tanit was born: I wanted to help all the women with menstrual diseases who find it very difficult to track their symptoms in a real way.
I couldn’t find so much research, but I can read something related to healthy life habits as a way to feel better, in long term, in some of these disorders, such as pain.
What about including something related to eating habits or exercise? (As most nutrition and health apps do, actually). If we analyzed these variables together with symptoms, mood, or sexual activity of women, we could see a bigger picture of the disorder. If we could offer a structured way to see this information, even to create a downloadable file they can share with their gynecologist, it would be easier for them to have real monitoring of their disease.
So let me introduce you to this brand new app: TANIT is an app that helps women with menstrual disorders to monitor their symptoms and share this information with doctors. Here you can see how it works:
Visual
TANIT visual is based on 5 brand attributes: privacy, safety, sustainability, empathy, and confidence.
I used the previous benchmark to choose the colors. I wanted a clean and simple design, with colors associated with these attributes and inside the brand territory, but fresher than what I found in existing apps. I finally chose coral as the principal color and blue as the secondary, because it contrasts a lot with the coral.
Finding simplicity, again, I chose just one typography: Segoe UI. I just changed the weight and size for titles, subtitles, and paragraphs.
I created the logo based on round shapes, referring to cycles, and Nunito typography because is also rounded, sans-serif, and very close to brand attributes.
Monetizing and Next Steps
There are different options for TANIT to monetize and grow:
- Reports can have a limit on freemium accounts. If you decide to change to premium, you will have access to all your historic files.
- Advice section: another thing that can be added to this app to make it more valuable.
Some final details
I created this project from zero in three weeks.
If you want to know more about it, just let me know. You can find me on LinkedIn.
You can also see my complete portfolio if you click here.
Thank you for reading it all!
