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How TikTok’s UX Keeps Users Hooked According to Psychology
Unlocking the Power of TikTok’s Addictive User Experience through Vertical Videos, Short-Form Content, and Looping
Introduction
In the second article of our three-part series exploring TikTok’s unique UX, we’ll dive into the impact of TikTok’s vertical video format and bite-sized content on user engagement and experience. We’ll examine how these elements contribute to the platform’s success and help it stand out in the crowded social media landscape, backed by scientific studies and industry reports.
Statistics at a glance (2023):
- Daily active users: 1.8 billion
- Average time spent per user per day: 95 minutes
- Downloads: 672 million+
- User engagement rate: 68%
- Average number of sessions per user per day: 19
1. Vertical Video: Embracing Mobile-first Consumption
The rise of mobile devices as the primary means of accessing the internet has driven a shift in content consumption habits. TikTok’s vertical video format capitalizes on this trend by embracing a mobile-first design, making it more convenient and immersive for users.
